Premium Ghostwriting · Absolute Discretion
On Writing
The most powerful ideas belong to people who have lived them. Not necessarily those who write them down. That is where we come in.
The Bureau
The Ink Bureau is founded by Ali Shabaz, a writer who spent 30 years at the top of the advertising industry. He started as a copywriter and spent the bulk of his career as Chief Creative Officer at some of the world's leading agencies, across Southeast Asia, the Middle East and Australia.
Over his career, Ali has written for Lego, Qatar Airways, McDonald's, Mondelez, Amazon, Shell, HSBC, Nestlé, Emirates, WWF and many others. The work that leaves The Ink Bureau is held to the same standard he brought to the world's most demanding clients.
Written For
The Craft
Ghostwriting is not just about writing well. It is about writing like someone else, which means you first have to understand how they think.
Ali spent the first half of his career as a copywriter, learning that good writing is almost always about restraint. The second half he spent as a Chief Creative Officer, learning how writing connects to strategy, brand position and what a business actually needs to say.
Most ghostwriters approach a brief from the writing end. We approach it from the thinking end. That changes the quality of what gets produced.
What We Write
01 —
For leaders who want to be read in Forbes, Harvard Business Review, industry publications or LinkedIn. We research, shape the argument and write it in your voice. You publish it under your name.
02 —
A consistent, credible presence on LinkedIn and beyond. We work with you monthly to develop ideas, write content and build a voice that feels genuinely yours because it is.
03 —
Keynotes, conference addresses, award speeches, TEDx talks. Writing that works when spoken aloud is a specific skill. We have been doing it for a long time and it shows.
04 —
For leaders who have a book in them but not the time to write it. We conduct the interviews, structure the narrative, write every word and hand it back to you. No one needs to know.
✦ Complimentary
A private 20-minute call to talk through what you have in mind and whether we are the right people to help. No sales pitch. Just a conversation.
How It Works
Every engagement starts with a private conversation. You tell us what you want to say, who you want to say it to and why it matters. We ask questions. We listen carefully.
We spend time in your world. Through structured interviews and research, we draw out the ideas, experiences and perspectives that are uniquely yours. This is where the real work begins.
We write in your voice, to your brief. Drafts are shared privately and revised collaboratively until the work is something you are genuinely proud to put your name to.
All rights transfer entirely to you. Our involvement stays entirely confidential. The work is yours, completely and permanently.
Begin a Conversation
We work with a small number of clients at any one time. If you have something you want to say and you want it done well and in confidence, we would be glad to hear from you.
ali@theinkbureau.co